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Job opportunity

Senior B2B Digital Marketing Manager

BINARY IT · Digital Marketing

TUNIS, TunisiaNot specifiedSeniorFull timeTemporary
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About this opportunity

Translated from French by AI. The original is below.

We are a digital services company. We support our clients internationally in their technological transformation by providing teams of engineers and experts for complex projects (Development, Cloud, Data, DevOps). To support our growth and structure our B2B lead acquisition, we are recruiting a Senior Digital Marketing Manager. Reporting directly to Executive Management, you will have overall responsibility for our digital growth strategy (Growth & Inbound Marketing). Your primary objective is to generate qualified business opportunities with international IT decision-makers (CIOs, CTOs, CEOs in Europe/Middle East) and strengthen our employer brand. • International Inbound Marketing & Lead Generation: Design, deploy and optimize conversion funnels to capture and qualify B2B leads outside Tunisia. • Precision Paid Campaigns (Growth): Manage and maximize the return on our paid acquisition budgets, with a strong focus on LinkedIn Ads (LinkedIn Campaign Manager) to target tech decision-makers, complemented by Google Ads. • Content Marketing & Making Tech Accessible: Collaborate with our technical directors and architects to create high-value content (white papers, international client case studies, expert blog posts) tailored to the challenges of our target markets. • International SEO: Define and monitor the multilingual organic search (SEO) strategy to position our website for highly competitive tech queries. • Marketing Automation & Nurturing: Set up and manage our automated email workflows to nurture prospects until they are commercially ready. • Employer Brand: Showcase our company culture and flexibility (remote work) on social media to continue attracting the best engineers in the market.
Original listing (French)

Responsable Marketing Digital B2B

Nous sommes une Entreprise de Services du Numérique. Nous accompagnons nos clients à l'international dans leur transformation technologique en leur mettant à disposition nos équipes d'ingénieurs et d'experts sur des projets complexes (Développement, Cloud, Data, DevOps). Pour soutenir notre expansion et structurer notre acquisition de leads B2B, nous recrutons un(e) Responsable Marketing Digital Senior. Directement rattaché(e) à la Direction Générale, vous aurez la responsabilité globale de notre stratégie de croissance numérique (Growth & Inbound Marketing). Votre objectif premier est de générer des opportunités commerciales qualifiées auprès de décideurs IT internationaux (DSI, CTO, CEO en Europe/Moyen-Orient) et de faire rayonner notre marque employeur. * Inbound Marketing & Lead Generation International : Concevoir, déployer et optimiser les tunnels de conversion pour capter et qualifier des leads B2B hors de Tunisie. * Campagnes Payantes de Précision (Growth) : Piloter et rentabiliser nos budgets d'acquisition payants, avec un focus très fort sur LinkedIn Ads (LinkedIn Campaign Manager) pour cibler les décideurs de la tech, complété par du Google Ads. * Content Marketing & Vulgarisation Tech : Collaborer avec nos directeurs techniques et architectes pour concevoir du contenu à forte valeur ajoutée (livres blancs, cas clients internationaux, articles de blog experts) adapté aux problématiques des marchés cibles. * SEO International : Définir et suivre la stratégie de référencement naturel (SEO) multilingue pour positionner notre site web sur des requêtes tech hautement concurrentielles. * Marketing Automation & Nurturing : Mettre en place et administrer nos scénarios d’emails automatisés afin de couver (nurturer) nos prospects jusqu’à leur maturité commerciale. * Marque Employeur : Valoriser notre culture d'entreprise et notre flexibilité (télétravail) sur les réseaux sociaux pour continuer d'attirer les meilleurs ingénieurs du marché.

Skills and expertise

SEOGoogle Ads

Location and eligibility

Work locations
  • TUNIS, Tunisia
Relocation assistance
Not specified
Visa sponsorship
Not specified

Relocation support does not automatically include visa sponsorship. Unknown information has not been confirmed by the source.

Source and dates

Originally posted
Posted 1 week ago
Application deadline
7 November 2026 at 00:00 (Tunisia time)
Source
Tanitjobs
Last successful source check
1 day ago

A source check confirms the information available at that time. It is not an endorsement of the employer or a guarantee that the role remains available.

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